-B- About BCycle

The Madison BCycle bike share network includes over 100 stations, more than 525 electric bikes, and generates millions of impressions each year.
We cover Madison to Monona to Fitchburg.

In 2024, we had > 500,000 trips on our bikes.

Sponsoring the country's first 100% electric-converted bike share is a powerful statement about your brand and your commitment to sustainability and the environment in our community.
In Madison, the BCycle system provides both fun and function!

For more information regarding station sponsorship and other partner advertising opportunities, reach out to our Madison BCycle General Manager:

Kris Neilson, kneilson@bicycletransit.com 608-867-4999

Put Your Name on BCycle E-bikes

Be seen 24/7 on Madison BCycle electric bikes baskets, handlebar shrouds, and bike frames. Your sponsored e-bikes will reach riders and your audience whether on a trip or docked at a station.

Sponsored Bikes

Station Signage

Pair your on-bike branding with station signage to make your voice even louder. Own space in high traffic areas and be face-to-face with your audience, both downtown and residential. Contact Madison BCycle for a full list of available stations.

BCycle for Your Business

Studies show that healthier employees are happier employees. They also show that riding electric-assist bikes can provide nearly the same health benefits as traditional bicycling, without the strain and sweaty shirts! Give your employees, and your business, a boost with Madison BCycle’s Corporate Membership Program.

Subsidize your employees' Annual Memberships at the level that best fits your business and we'll work with you to get your team set up, and on a BCycle.

bcycle for business

Hospitality Pass Program

Treat your visitors and guests to a memorable stay exploring Madison's Isthmus with discounted BCycle passes.
Great for hospitality, conferences, events, and local businesses.

Launch Day

Present a New BCycle Station

Want to bring a Madison BCycle station to your front steps? Riders are 70% more likely to visit a business that's near a station, even more likely when that business is the host.

Click to see where your station fits in our existing station network